Designing and Managing a Research Project: A Business Student′s Guide - Brossura

Polonsky, Michael J.; Waller, David S.

Brossura

ISBN 10: 8178294591 ISBN 13: 9788178294599

Casa editrice: SAGE India, 2004

Su questo libro

L'autore

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees― from Rutgers University and Temple University―as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

 

Su questa edizione

• Editore: SAGE India
• Data di pubblicazione: 2004
• ISBN 10: 8178294591
• ISBN 13: 9788178294599
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 244