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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. Codice articolo 410121843
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. Codice articolo 26403065260
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Da: Biblios, Frankfurt am main, HESSE, Germania
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Condizione: New. Codice articolo 18403065254
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Da: Books in my Basket, New Delhi, India
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Hardcover. Condizione: New. ISBN:9788197719226. Codice articolo 2429125
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Editore:
New India Publishing Agency, 2025
ISBN 10: 8197719225
ISBN 13: 9788197719226
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Da: Vedams eBooks (P) Ltd, New Delhi, India
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Hardcover. Condizione: New. Contents: 1. Introduction. 2. Review of literature. 3. Theoretical orientation. 4. Research setting. 5. Research methodology. 6. Results and discussion. 7. Summary and conclusion. 8. Bibliography. Communication plays a crucial role in facilitating production and shaping production behavior within a business ecosystem. In Indian agriculture, Farmer Producer Organizations (FPOs) have emerged as a new institutional arrangement for farmers, extending beyond the scale of individual holdings. The primary challenge in promoting such transformation and the metamorphosis of the farming community has been the lack of effective, planned, and sustained communication interventions. Entrepreneurial communication is essential for the survival and growth of any business ecosystem. This book examines the interplay between communication and entrepreneurship, which serves as the driving force behind the success of FPOs operating in Indian agriculture. Even small farmers today are eager to convert their products into marketable brands, targeting specific customers with tailored offerings of choice, preference, and utility. This book is expected to cater to a global audience that has been closely observing the significant changes in Agricultural Entrepreneurship and the reshaping of livelihoods for Indian farmers. Codice articolo 140027A
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