Design Thinking for Pharma: Forget Features, Focus on Feelings - Rilegato

Chaganti, Subba Rao

 
9788198129345: Design Thinking for Pharma: Forget Features, Focus on Feelings
Rilegato
ISBN 10: 8198129340 ISBN 13: 9788198129345
Casa editrice: Pharma Med Press, 2024

Sinossi

The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.

This book offers a transformative approach. Through design thinking, you'll learn to:

¨         Empathize: Deeply understand patient needs, fears and aspirations.

¨         Ideate: Generate innovative solutions that address patient challenges.

¨         Prototype and Test: Create tangible experiences to refine your ideas.

¨         Implement: Bring patient-centric solutions to life.

Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can:

¨         Build stronger connections: Foster trust and loyalty through empathy and understanding.

¨         Drive Innovation: Develop products and services that truly meet patient needs.

¨         Improve Health Outcomes: Empower patients to take control of their health journeys.

¨         Gain a Competitive Edge: Differentiate your brand in a crowded marketplace.

This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives.

Are you ready to transform your approach?

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pharma Med Press
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
8198129340
ISBN 13 
9788198129345
Rilegatura
Copertina rigida
Numero di pagine
288
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania