Articoli correlati a Media Management: A Comparative Analysis of European...

Media Management: A Comparative Analysis of European and American Systems - Brossura

Nierenberg, Boguslaw

 
9788323339908: Media Management: A Comparative Analysis of European and American Systems
Brossura
ISBN 10: 8323339902 ISBN 13: 9788323339908
Casa editrice: Jagiellonian Univ Pr, 2016

Sinossi

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Jagiellonian Univ Pr
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
8323339902
ISBN 13 
9788323339908
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
214
Contatto del produttore
non disponibile
Persona responsabile
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Germania