Visual Merchandising and Display: Best Practices for Window Displays and Store Designs - Brossura

Belli, Silvia

Brossura

ISBN 10: 8417656065 ISBN 13: 9788417656065

Casa editrice: Hoaki, 2020

Riassunto

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer’s attention.

Su questo libro

Informazioni sull?autore

Silvia Belli is a fashion stylist and blogger, graduated in Business Administration and with a Masters in Business Administration from ESCP Europe in London. She also has a background in economic-management studies and has given life to his creative vein with marketing as well as more artistic studies. Today Silvia Belli Works in the fields of luxury communication and marketing, fashion design & styling, image consulting, interior design and is the founder of an event management agency.

Dettagli dell?edizione

• Editore: Hoaki
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 8417656065
• ISBN 13: 9788417656065
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 215
• Contatto del produttore: non disponibile