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"The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies."
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Retailing in a SCM-Perspective
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-039-00348
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Retailing in a SCM-Perspective
Editore:
Copenhagen Business School Press, 2005
ISBN 10: 8763001268
ISBN 13: 9788763001267
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Da: Buchpark, Trebbin, Germania
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 264 | Sprache: Englisch | Produktart: Bücher. Codice articolo 25409696/2
Quantità: 1 disponibili