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"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
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National Image and Competitive Advantage: The Theory and Practice of Place Branding
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-E-006-02011
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National Image and Competitive Advantages
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Copenhagen Business School Press, 2006
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Softcover. Condizione: Fine. Leichte Risse. Suitable for: students of international marketing and business courses as asupplement to global product and advertising strategy; to internationalmarketing managers; and to those industry and government officials who dealwith the problems of creating and maintaining a country's national image. Codice articolo 2ccb3421-2990-48fb-89ff-e38fb8701958
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National Image and Competitive Advantages
Editore:
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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Condizione: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Codice articolo V9788763001724
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National Image and Competitive Advantages
Editore:
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9788763001724
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National Image and Competitive Advantages
Editore:
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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National Image & Competitive Advantages
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Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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Condizione: New. Klappentext Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the first edition was published, and they are integ. Codice articolo 599102122
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