Market Intelligence: Building Strategic Insight - Brossura

Jenster, Per V.; Soilen, Klause Solberg

Brossura

ISBN 10: 8763002027 ISBN 13: 9788763002028

Casa editrice: Copenhagen Business School Pr, 2009

Riassunto

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.

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Informazioni sull'autore

Per V. Jenster is Professor at China Europe International Busi ness School, where he specializes in Strategic Management and En trepreneurship. Formerly, he was with Copenhagen Business School, Denmark, and IMD, Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more than one hundred books and articles on management issues. Klaus Solberg SA ilen is Assis tant Professor at the Blekinge Insti tute of Technology, Sweden, where he teaches Business and Competi tive Intelligence. He has written numerous books and articles in the field, among them Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2005). He has a Ph.D. from the Universitat Leipzig, Germany, where he wrote on industrial espionage. Prior to his academic career, he worked in the USA, France and Scandinavia.

Dettagli dell'edizione

• Editore: Copenhagen Business School Pr
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 8763002027
• ISBN 13: 9788763002028
• Rilegatura: Copertina flessibile
• Numero di pagine: 240
• Contatto del produttore: non disponibile
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