Mathematical Models in Marketing: A Survey, the Stage of Development, Some Extensions and Applications - Brossura

Leeflang, Peter S.H.

 
9789020704365: Mathematical Models in Marketing: A Survey, the Stage of Development, Some Extensions and Applications

Informazioni sull?autore

Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen, The Netherlands, and member of the Royal Netherlands Academy of Arts and Sciences.

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