Sinossi
Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational.
This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries.
This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Betty Goud is an Independent Marketing Consultant
Wouter de Vries teaches service management at the Free University of Amsterdam, the Netherlands
Aart Goud is Course Director at EURIB, the Netherlands
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts (Routledge-Noordhoff International Editions)
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Paperback. Condizione: Very Good. Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts (Routledge-Noordhoff International Editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9789020733020
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Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts (Routledge-Noordhoff International Editions)
Editore:
Routledge 01/08/2004, 2004
ISBN 10: 9020733028
ISBN 13: 9789020733020
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Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9789020733020
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