Improving Privacy Protection in the Area of Behavioural Targeting - Rilegato

Borgesius, Frederik J. Zuiderveen

Rilegato

ISBN 10: 9041159908 ISBN 13: 9789041159908

Casa editrice: Kluwer Law Intl, 2015

Riassunto

Behavioural targeting, or online profiling, is at the core of many privacy problems on the Internet. Behavioural targeting involves monitoring peoplečˆ—s online behaviour and using the data obtained to expose people to individually targeted advertisements. In the process, firms gather information, store it, analyse it, and disclose it to other firms. Firms compile detailed profiles, based on what internet users read, what videos they watch, what they search for, etc. People have little control over what happens to information concerning them. There is wide agreement that EU data protection law čˆ’ and similar regimes in countries worldwide čˆ’ offers insufficient protection of privacy on the internet.

Dettagli dell'edizione

• Editore: Kluwer Law Intl
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 9041159908
• ISBN 13: 9789041159908
• Rilegatura: Copertina rigida
• Numero di pagine: 414
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile