Articoli correlati a Dynamic Identities: How to create a living brand
Sinossi
The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Irene van Nes: After graduating from the Utrecht School of the Arts, Irene worked at renowed Dutch agencies Dietwee and Koeweiden Postma. She currently has her own studio Irene ontwerp.
Dalla quarta di copertina
This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.
Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic.
The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Dynamic Identities: How to Create a Living Brand
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Dynamic Identities: How to Create a Living Brand
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Laurence King Publishing, 2013
ISBN 10: 9063693397
ISBN 13: 9789063693398
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Dynamic Identities: How to Create a Living Brand
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Laurence King Publishing, 2013
ISBN 10: 9063693397
ISBN 13: 9789063693398
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Dynamic identities
Editore:
Laurence King Publishing, 2013
ISBN 10: 9063693397
ISBN 13: 9789063693398
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