The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations - Brossura

Kimbell, Lucy

Brossura

ISBN 10: 9063693532 ISBN 13: 9789063693534

Casa editrice: Bis Pub, 2015

Riassunto

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are.

Su questo libro

Informazioni sull?autore

Lucy Kimbell: Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.

As an academic researcher Lucy has published more than 25 journal articles, book chapters and essays on design thinking and service design. For many years, Lucy has taught design students at leading schools such as the Royal College of Art and Parsons The New School for Design. Her artwork has been exhibited internationally including at TED Global. Lucy has consulted for firms including Deutsche Bank, Vodafone, the BBC and numerous social enterprises through her work as fellow at The Young Foundation. Lucy originally studied Engineering Design and Appropriate Technology, and she has an MA Computing in Art and Design. Her PhD explores intersections between design and the social sciences.

Expertise:
*Service design
*Design-led innovation
*Interdisciplinary collaboration

Dalla quarta di copertina

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services.

The book focuses on service organizations, but has a broad interpretation of
what services are. Directed to the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.

The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts, especially at the early stages of projects. Sometimes called "design thinking" or "design innovation", such approaches help organizations explore and create new configurations of people and things that support users, customers, staff and partners in creating value together.

In short, this book argues that design and arts-based approaches are valuable to managers and entrepreneurs designing services, when uncertainty and ambiguity are high. It shows when and how to use these approaches, introduces specific methods, reviews their strengths and imitations, and finally helps managers think through what it takes to start using them in projects and within teams and develop the culture and behaviours that access the creativity they support.

Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.

*An action-oriented book for managers and entrepreneurs searching for new ways to tackle the issues they face in terms of developing and delivering services.

*Directed at the business world.

*Combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.

Dettagli dell'edizione

• Editore: Bis Pub
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 9063693532
• ISBN 13: 9789063693534
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 240
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile