How to Have Your Cake and Eat It Too: An Introduction to Service Design - Brossura

Klaar, J. Margus

Brossura

ISBN 10: 9063693818 ISBN 13: 9789063693817

Casa editrice: Bis Pub, 2015

Riassunto

The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.

Su questo libro

Informazioni sull?autore

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.

Dalla quarta di copertina

What used to be your competitive advantage is now a market standard, a 'hygiene factor'. All cars work, all airlines get you there, all computers compute. The difference now is not in what you do, but how you do it. And importantly, how pleasant, easy and fun the experience is for your customers.

The customer experience.
It s the difference between them returning or avoiding you like the plague. You can design their experience to be positive and save half of your marketing budget in the process. Or, in other words, let you have your cake and eat it too.

Dal risvolto di copertina interno

What used to be your competitive advantage is now a market standard, a 'hygiene factor'. All cars work, all airlines get you there, all computers compute. The difference now is not in what you do, but how you do it. And importantly, how pleasant, easy and fun the experience is for your customers.

The customer experience.
It’s the difference between them returning or avoiding you like the plague. You can design their experience to be positive and save half of your marketing budget in the process. Or, in other words, let you have your cake and eat it too.

Dettagli dell?edizione

• Editore: Bis Pub
• Data di pubblicazione: 2015
• ISBN 10: 9063693818
• ISBN 13: 9789063693817
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 106
• Redattore: Karu Markko, Mikkin Kaarel, Mikkin Dan
• Disegnatore: McGuffie Lewis
• Contatto del produttore: non disponibile