Creative Aerobics: Fueling Imagination in the 21st Century - Brossura

Conway, Linda; Correll, George; Yagnik, Dr Arpan

Brossura

ISBN 10: 9386446820 ISBN 13: 9789386446824

Casa editrice: SAGE Publications Pvt. Ltd, 2017

Riassunto

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Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

This technique has been tested, both in the classroom and the boardroom. Using this, American and Indian students have received more than 200 local, regional, national, and international awards for their creativity from prestigious competitions such as the AAF ADDY and the International Summit Awards. Advertising professionals, from copywriters to creative directors, have collected several awards such as the Cannes Lions, Clio, Ad Asia Pacific Awards, Media Spikes, One Show, and D&AD Pencils for the memorable and effective campaigns they have created for their agencies using this thought process.

This book is for anyone who wants to enhance their creativity! There is no aspect of life where this crucial skill is not utilized.... Get the book and get cracking!

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Recensione

“We often treat critical thinking and creativity as two separate disciplines. The research behind Creative Aerobics shows they are two sides of the same coin.”

(Eric J. Barron,)

“We often treat critical thinking and creativity as two separate disciplines. The research behind Creative Aerobics shows they are two sides of the same coin.”

(Eric J. Barron, President, Pennsylvania State University, USA)

“Creative Aerobics is one of the key self-development and progress mantras.”

(Madhukar Kamath, Group CEO and MD, DDB Mudra Group, India)

“Harnessing this combination of science and art is extremely powerful and it can be further developed through creative aerobic exercises."

(Matt MacBeth, CEO and Co-Founder, Pi Lab; Creator of Edwin the Duck)

L'autore

Linda Conway Correll George Upon graduation from college, Linda set out for New York City, where she hoped her dream of writing music for Broadway shows would become a reality. Instead, her first musical success was the jingle she wrote to introduce Beech-Nut Fruit Stripe Gum on her day job at Young & Rubicam Advertising. Ten years and several tier 1 New York agencies later, she swapped the excitement of the Big Apple for her weekend home, a farm in rural Massachusetts, where she expanded her writing experience, creating innovative radio commercials (one, a Clio Award winner) for a local FM station. But Linda missed her former professional life. She relocated to Houston, Texas, as a copywriter at a national agency, followed by promotion to Associate Creative Director. After 7 years in the Lone Star state, she returned to her native Rhode Island as a VP/Creative Director. She transitioned into academe, teaching advertising courses at Northeastern University in Boston and developing the forerunners of Creative Aerobics at the Rhode Island School of Design. Professorships followed in southeast Missouri; at the flagship University of Florida; in southern Illinois; and summers in Ahmedabad, at MICA. During this period, Linda and her students won local, regional, national, and international advertising awards. Linda retired from teaching but continues to accept freelance writing assignments, international awards for them, and commissions for her serious and sacred music compositions. But, alas, no Broadway shows. Currently, she lives outside of Nashville, Tennessee with her 17-year-old Turkish Van kitty Sweetie, and her husband.

Dettagli dell?edizione

• Editore: SAGE Publications Pvt. Ltd
• Data di pubblicazione: 2017
• ISBN 10: 9386446820
• ISBN 13: 9789386446824
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 184