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Geely Drives Out: The Rise of the New Chinese Automaker in the Global Landscape - Rilegato

Wang, Hua; Balcet, Giovanni; Zhang, Wenxian

 
9789811234422: Geely Drives Out: The Rise of the New Chinese Automaker in the Global Landscape
Rilegato
ISBN 10: 9811234426 ISBN 13: 9789811234422
Casa editrice: World Scientific Pub Co Inc, 2021

Sinossi

Wang, Balcet, and Zhang examine the rise of Geely Auto as a privately owned automaker in China that has grown to be the top-selling brand in China, the largest automobile market in the world, and a significant player in the global automotive industry. They consider its successful acquisition of Volvo within a long-term framework of asset-seeking foreign direct investment, then investigate its recent strategic initiatives with Daimler, London Taxi, PROTON, and Lotus. Their focus is on the company's product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural manage strategies, and the entrepreneurship of its founder Lu Shufu. Annotation ©2021 Ringgold, Inc., Portland, OR (protoview.com)

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Editore
World Scientific Pub Co Inc
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
9811234426
ISBN 13 
9789811234422
Rilegatura
Copertina rigida
Numero di pagine
316
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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