Articoli correlati a New Packaging: New Style, New Material, New Structure

New Packaging: New Style, New Material, New Structure - Brossura

 
9789812458339: New Packaging: New Style, New Material, New Structure
Brossura
ISBN 10: 9812458336 ISBN 13: 9789812458339
Casa editrice: Page One Pub, 2010

Sinossi

With the development of economic globalisation, brand concept is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the buyers' demand for consumer experience and the general growing competition in product range. Therefore developing a new design or re-designing existing packaging today requires a clear strategic approach to ensure that value is added to the product and the corporate brand. Among the world commodity packaging design, there is romantic European packaging, exquisite Japanese packaging, American marketing packaging and Chinese packaging with typical characteristics of the east. 'New Packaging' presents the main trends of packaging design all over the world and displays new mainstream design concepts covering different types of packaging, including drink, food, beauty care, luxury goods and other goods. It will be an informative source for professionals.

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Editore
Page One Pub
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
9812458336
ISBN 13 
9789812458339
Rilegatura
Copertina flessibile
Numero di pagine
262
Redattore
Shaoqiang Wang, Zhang Krystle
Contatto del produttore
non disponibile
Persona responsabile
non disponibile