Articoli correlati a Economics and Management of Competitive Strategy

Economics and Management of Competitive Strategy - Rilegato

Spulber, Daniel F.

 
9789812838469: Economics and Management of Competitive Strategy
Rilegato
ISBN 10: 9812838465 ISBN 13: 9789812838469
Casa editrice: World Scientific Pub Co Inc, 2009

Sinossi

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

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Product Description

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Editore
World Scientific Pub Co Inc
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
9812838465
ISBN 13 
9789812838469
Rilegatura
Copertina rigida
Numero di pagine
510
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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