Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market And Get the Economy Moving - Rilegato

Fitzgerald, Eugene; Wankerl, Andreas; Schramm, Carl

 
9789814327985: Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market And Get the Economy Moving
Rilegato
ISBN 10: 9814327980 ISBN 13: 9789814327985
Casa editrice: World Scientific Pub Co Inc, 2010

Sinossi

This break-through innovation book gives a ‘ground-floor’ view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

This break-through innovation book gives a ground-floor view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
World Scientific Pub Co Inc
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
9814327980
ISBN 13 
9789814327985
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
233
Contatto del produttore
non disponibile
Persona responsabile
non disponibile