Articoli correlati a Quantitative Modelling in Marketing and Management

Quantitative Modelling in Marketing and Management - Rilegato

 
9789814407717: Quantitative Modelling in Marketing and Management
Rilegato
ISBN 10: 9814407712 ISBN 13: 9789814407717
Casa editrice: World Scientific Pub Co Inc, 2012

Sinossi

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

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Editore
World Scientific Pub Co Inc
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
9814407712
ISBN 13 
9789814407717
Rilegatura
Copertina rigida
Numero di pagine
503
Redattore
Moutinho Luiz, Huarng Kun-huang
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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