Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods - Rilegato

Charan, Ashok

Rilegato

ISBN 10: 9814641367 ISBN 13: 9789814641364

Casa editrice: World Scientific Pub Co Inc, 2015

Riassunto

The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. The book is tailored to meet the needs of marketing professionals as it focusses on market research methods and analytic techniques used by practitioners for refining marketing strategies, and taking day-to-day business decisions. It is ideal too for business management students who wish to pursue careers in consumer marketing.

Dettagli dell?edizione

• Editore: World Scientific Pub Co Inc
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 9814641367
• ISBN 13: 9789814641364
• Rilegatura: Copertina rigida
• Numero di pagine: 694
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile