Articoli correlati a Architecting Experience: A Marketing Science and Digital...

Architecting Experience: A Marketing Science and Digital Analytics Handbook: 1 - Rilegato

Libro 1 di 3: Advances and Opportunities with Big Data and Analytics

Wheeler, Scot R.

 
9789814678414: Architecting Experience: A Marketing Science and Digital Analytics Handbook: 1
Rilegato
ISBN 10: 9814678414 ISBN 13: 9789814678414
Casa editrice: World Scientific Pub Co Inc, 2016

Sinossi

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Engagement has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

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Editore
World Scientific Pub Co Inc
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
9814678414
ISBN 13 
9789814678414
Rilegatura
Copertina rigida
Numero di pagine
280
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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