A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore - Brossura

B U, Muthamma

 
9789999319249: A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore
Brossura
ISBN 10: 9999319246 ISBN 13: 9789999319249
Casa editrice: Eliva Press, 2024

Sinossi

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.

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Editore
Eliva Press
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
9999319246
ISBN 13 
9789999319249
Rilegatura
Copertina flessibile
Numero di pagine
46
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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