Sinossi
Unveiling the intricate dynamics of consumer behavior, “Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption” explores the factors shaping customer attitudes and satisfaction toward counterfeit cosmetic products. This comprehensive study delves deep into the motivations, perceptions, and external influences driving consumer choices in Himachal Pradesh. Through rigorous statistical methods such as factor extraction, multiple regression, and chi-square analysis, the research uncovers pivotal insights: • Internal factors like risk averseness, status consumption, and previous experience positively impact attitudes, while traits such as integrity, personal gratification, and novelty seeking negatively influence perceptions. • Key external factors, including price, brand attachment, product quality, perceived value, and service quality, significantly enhance customer satisfaction. The book also highlights the socio-economic variables—gender, age, education, and income—that shape satisfaction and drive purchasing behavior. Notably, it demonstrates how customer attitudes directly impact purchase intentions, revealing the subtle interplay between internal desires and external pressures. Perfect for marketing professionals, academicians, and policymakers, this book provides actionable insights into consumer psychology and counterfeit markets.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Role of Risk Perception and Brand Attachment in Counterfeit...
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9789999322904
Compra nuovo
EUR 60,15
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9789999322904
Compra nuovo
EUR 58,52
Spedizione EUR 3,81
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Brand New. 147 pages. 6.00x0.34x9.00 inches. In Stock. Codice articolo x-9999322905
Compra nuovo
EUR 51,48
Spedizione EUR 11,59
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. Codice articolo 26404931001
Compra nuovo
EUR 64,26
Spedizione EUR 3,45
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 4 disponibili
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
Condizione: New. Print on Demand. Codice articolo 408256102
Compra nuovo
EUR 61,77
Spedizione EUR 7,53
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 4 disponibili
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
Condizione: New. PRINT ON DEMAND. Codice articolo 18404930995
Compra nuovo
EUR 62,35
Spedizione EUR 9,95
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 4 disponibili
Foto dell'editore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 148 pp. Englisch. Codice articolo 9789999322904
Compra nuovo
EUR 54,50
Spedizione EUR 23,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Unveiling the intricate dynamics of consumer behavior, 'Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption' explores the factors shaping customer attitudes and satisfaction toward counterfeit cosmetic products. This comprehensive study delves deep into the motivations, perceptions, and external influences driving consumer choices in Himachal Pradesh.Through rigorous statistical methods such as factor extraction, multiple regression, and chi-square analysis, the research uncovers pivotal insights:¿ Internal factors like risk averseness, status consumption, and previous experience positively impact attitudes, while traits such as integrity, personal gratification, and novelty seeking negatively influence perceptions.¿ Key external factors, including price, brand attachment, product quality, perceived value, and service quality, significantly enhance customer satisfaction.The book also highlights the socio-economic variables-gender, age, education, and income-that shape satisfaction and drive purchasing behavior. Notably, it demonstrates how customer attitudes directly impact purchase intentions, revealing the subtle interplay between internal desires and external pressures. Perfect for marketing professionals, academicians, and policymakers, this book provides actionable insights into consumer psychology and counterfeit markets.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 148 pp. Englisch. Codice articolo 9789999322904
Compra nuovo
EUR 54,50
Spedizione EUR 60,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Unveiling the intricate dynamics of consumer behavior, 'Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption' explores the factors shaping customer attitudes and satisfaction toward counterfeit cosmetic products. This comprehensive study delves deep into the motivations, perceptions, and external influences driving consumer choices in Himachal Pradesh.Through rigorous statistical methods such as factor extraction, multiple regression, and chi-square analysis, the research uncovers pivotal insights:¿ Internal factors like risk averseness, status consumption, and previous experience positively impact attitudes, while traits such as integrity, personal gratification, and novelty seeking negatively influence perceptions.¿ Key external factors, including price, brand attachment, product quality, perceived value, and service quality, significantly enhance customer satisfaction.The book also highlights the socio-economic variables-gender, age, education, and income-that shape satisfaction and drive purchasing behavior. Notably, it demonstrates how customer attitudes directly impact purchase intentions, revealing the subtle interplay between internal desires and external pressures. Perfect for marketing professionals, academicians, and policymakers, this book provides actionable insights into consumer psychology and counterfeit markets. Codice articolo 9789999322904
Compra nuovo
EUR 61,59
Spedizione EUR 61,13
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Print on DemandDa: preigu, Osnabrück, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption | Ravi Kumar | Taschenbuch | Englisch | 2024 | Eliva Press | EAN 9789999322904 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 134040914
Compra nuovo
EUR 52,90
Spedizione EUR 70,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 5 disponibili