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Beyond Clicks to AI Algorithmic Engagement in Digital Platforms: (A Case Study of SMM Platforms): Social Media Marketing Case Studies - Brossura
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Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing.
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Beyond Clicks to AI Algorithmic Engagement in Digital Platforms: (A Case Study of SMM Platforms): Social Media Marketing Case Studies
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Paperback. Condizione: new. Paperback. Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9789999347488
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Paperback. Condizione: new. Paperback. Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9789999347488
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Paperback. Condizione: new. Paperback. Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9789999347488
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Beyond Clicks to AI Algorithmic Engagement in Digital Platforms : (A Case Study of SMM Platforms): Social Media Marketing Case Studies
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing. Codice articolo 9789999347488
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Taschenbuch. Condizione: Neu. Beyond Clicks to AI Algorithmic Engagement in Digital Platforms | (A Case Study of SMM Platforms): Social Media Marketing Case Studies | Ololade A. Shonubi | Taschenbuch | Englisch | Eliva Press | EAN 9789999347488 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 136348912
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