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"Authority no longer builds loyalty. Understanding others does."
– Jean-Claude Le Grand, Chief Human Relations Officer, L'Oréal
Influence isn’t persuasion. It's an economic exchange. For the first time, this book examines that exchange through the lens of pricing.
Pricing is the methodology that aligns the value of goods and services with what people will pay. It shapes almost every aspect of our lives, from what you pay for your phone and your banking to what you pay for your groceries and your flights.
And it turns out it shapes whether your ideas get heard too.
Smart people are often ignored – not because their ideas are bad, but because they fail to communicate the value of their ideas.
The Price of Influence puts these pricing methods to work. You'll learn the diagnostic questions to ask, the patterns to recognise, and the frameworks to apply. These are the same tools used by the professionals who price the products and services you use every day.
At the core of this book is a simple idea:
→ Your idea is the product→ The people you need a yes from are your buyers
→ To get a yes, you must create alignment between what you’re offering and what they value
Claire Wang is an international pricing strategist who spent two decades pricing the invisible: foreign exchange, telecoms, and insurance. She discovered the method worked far beyond finding the right number. Pricing is a rigorous way to understand what people truly value and how to use that understanding to move your ideas forward.
In this book, Claire applies pricing methods to the moments that define careers: the proposal that keeps getting shelved, the budget conversation that never goes your way, the meeting where you knew you were right and no one moved.
It was never your logic. It was always your influence.
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The Price of Influence (Paperback)
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Paperback. Condizione: new. Paperback. "Authority no longer builds loyalty. Understanding others does."- Jean-Claude Le Grand, Chief Human Relations Officer, L'OrealInfluence isn't persuasion. It's an economic exchange. For the first time, this book examines that exchange through the lens of pricing.Pricing is the methodology that aligns the value of goods and services with what people will pay. It shapes almost every aspect of our lives, from what you pay for your phone and your banking to what you pay for your groceries and your flights.And it turns out it shapes whether your ideas get heard too.Smart people are often ignored - not because their ideas are bad, but because they fail to communicate the value of their ideas.The Price of Influence puts these pricing methods to work. You'll learn the diagnostic questions to ask, the patterns to recognise, and the frameworks to apply. These are the same tools used by the professionals who price the products and services you use every day.At the core of this book is a simple idea: Your idea is the product The people you need a yes from are your buyers To get a yes, you must create alignment between what you're offering and what they valueClaire Wang is an international pricing strategist who spent two decades pricing the invisible: foreign exchange, telecoms, and insurance. She discovered the method worked far beyond finding the right number. Pricing is a rigorous way to understand what people truly value and how to use that understanding to move your ideas forward.In this book, Claire applies pricing methods to the moments that define careers: the proposal that keeps getting shelved, the budget conversation that never goes your way, the meeting where you knew you were right and no one moved.It was never your logic. It was always your influence. Smart people get ignored every day. Not because their ideas are bad, but because they've mispriced them. The Price of Influence turns the tools of professional pricing on your own ideas. Your idea is the product. Their yes has a price. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9791041599332
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Paperback. Condizione: new. Paperback. "Authority no longer builds loyalty. Understanding others does."- Jean-Claude Le Grand, Chief Human Relations Officer, L'OrealInfluence isn't persuasion. It's an economic exchange. For the first time, this book examines that exchange through the lens of pricing.Pricing is the methodology that aligns the value of goods and services with what people will pay. It shapes almost every aspect of our lives, from what you pay for your phone and your banking to what you pay for your groceries and your flights.And it turns out it shapes whether your ideas get heard too.Smart people are often ignored - not because their ideas are bad, but because they fail to communicate the value of their ideas.The Price of Influence puts these pricing methods to work. You'll learn the diagnostic questions to ask, the patterns to recognise, and the frameworks to apply. These are the same tools used by the professionals who price the products and services you use every day.At the core of this book is a simple idea: Your idea is the product The people you need a yes from are your buyers To get a yes, you must create alignment between what you're offering and what they valueClaire Wang is an international pricing strategist who spent two decades pricing the invisible: foreign exchange, telecoms, and insurance. She discovered the method worked far beyond finding the right number. Pricing is a rigorous way to understand what people truly value and how to use that understanding to move your ideas forward.In this book, Claire applies pricing methods to the moments that define careers: the proposal that keeps getting shelved, the budget conversation that never goes your way, the meeting where you knew you were right and no one moved.It was never your logic. It was always your influence. Smart people get ignored every day. Not because their ideas are bad, but because they've mispriced them. The Price of Influence turns the tools of professional pricing on your own ideas. Your idea is the product. Their yes has a price. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9791041599332
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Authority no longer builds loyalty. Understanding others does.'- Jean-Claude Le Grand, Chief Human Relations Officer, L'OréalInfluence isn't persuasion. It's an economic exchange. For the first time, this book examines that exchange through the lens of pricing.Pricing is the methodology that aligns the value of goods and services with what people will pay. It shapes almost every aspect of our lives, from what you pay for your phone and your banking to what you pay for your groceries and your flights.And it turns out it shapes whether your ideas get heard too.Smart people are often ignored - not because their ideas are bad, but because they fail to communicate the value of their ideas.The Price of Influence puts these pricing methods to work. You'll learn the diagnostic questions to ask, the patterns to recognise, and the frameworks to apply. These are the same tools used by the professionals who price the products and services you use every day.At the core of this book is a simple idea: ? Your idea is the product? The people you need a yes from are your buyers? To get a yes, you must create alignment between what you're offering and what they valueClaire Wang is an international pricing strategist who spent two decades pricing the invisible: foreign exchange, telecoms, and insurance. She discovered the method worked far beyond finding the right number. Pricing is a rigorous way to understand what people truly value and how to use that understanding to move your ideas forward.In this book, Claire applies pricing methods to the moments that define careers: the proposal that keeps getting shelved, the budget conversation that never goes your way, the meeting where you knew you were right and no one moved.It was never your logic. It was always your influence. Codice articolo 9791041599332
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Paperback. Condizione: new. Paperback. "Authority no longer builds loyalty. Understanding others does."- Jean-Claude Le Grand, Chief Human Relations Officer, L'OrealInfluence isn't persuasion. It's an economic exchange. For the first time, this book examines that exchange through the lens of pricing.Pricing is the methodology that aligns the value of goods and services with what people will pay. It shapes almost every aspect of our lives, from what you pay for your phone and your banking to what you pay for your groceries and your flights.And it turns out it shapes whether your ideas get heard too.Smart people are often ignored - not because their ideas are bad, but because they fail to communicate the value of their ideas.The Price of Influence puts these pricing methods to work. You'll learn the diagnostic questions to ask, the patterns to recognise, and the frameworks to apply. These are the same tools used by the professionals who price the products and services you use every day.At the core of this book is a simple idea: Your idea is the product The people you need a yes from are your buyers To get a yes, you must create alignment between what you're offering and what they valueClaire Wang is an international pricing strategist who spent two decades pricing the invisible: foreign exchange, telecoms, and insurance. She discovered the method worked far beyond finding the right number. Pricing is a rigorous way to understand what people truly value and how to use that understanding to move your ideas forward.In this book, Claire applies pricing methods to the moments that define careers: the proposal that keeps getting shelved, the budget conversation that never goes your way, the meeting where you knew you were right and no one moved.It was never your logic. It was always your influence. Smart people get ignored every day. Not because their ideas are bad, but because they've mispriced them. The Price of Influence turns the tools of professional pricing on your own ideas. Your idea is the product. Their yes has a price. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9791041599332
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Taschenbuch. Condizione: Neu. The Price of Influence | Why Ideas Get Ignored & How to Win the Yes | Claire Wang | Taschenbuch | Englisch | 2026 | Éditions du Pont | EAN 9791041599332 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 136775091
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