Inspired by Data: AI's Transformative Role in Corporate Communication - Brossura

Mayer, Giuseppe

Brossura

ISBN 13: 9791281627130

Casa editrice: Egea Spa - Bocconi University Press, 2024

Riassunto

Presenting a comprehensive exploration of the role of AI in today’s business communications, the book aims to provide readers with an in-depth understanding of how AI can be used to improve corporate communications. It offers a fresh perspective on established practices and addresses challenges such as stakeholder management in the age of algorithms and presents innovative solutions that can be applied to the evolving marketing landscape. The content will be of particular value to educators and students, offering valuable insights into the changing landscape of AI-influenced business strategy. For instructors, it provides a curriculum that covers the most common challenges of integrating technology with traditional communication strategies for courses on AI in business communication. Students will benefit from real-world examples, case studies, and actionable strategies.

Su questo libro

Informazioni sull'autore

Giuseppe Mayer has over twenty-five years of experience at the helm of the main Italian and international communication groups, including Grey/Wpp, Saatchi & Saatchi/Publicis, Isobar/Dentsu and Armando Testa Group, with a solid track record in both business development and talent development. In 2016 he created Antifragile, a digital strategy consultancy firm focused on executive training and investments in companies working on technologies for digital transformation.

Dettagli dell'edizione

• Editore: Egea Spa - Bocconi University Press
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 13: 9791281627130
• Rilegatura: Tapa blanda
• Numero di pagine: 260
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania