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What if the greatest battle of our time isn't for land, wealth, or power—but for your attention?
More than two thousand years ago, the Roman poet Juvenal coined the phrase "bread and circuses" to describe how rulers distracted the public with free food and spectacular entertainment while deeper political and social problems went largely unnoticed.
The empire is gone.
The strategy remains.
In Bread and Circuses: The Battle for Your Attention in the Digital Age, Emeka Anthony explores the striking parallels between ancient Rome and today's world of social media, 24-hour news, streaming platforms, celebrity culture, sports spectacles, political theater, consumerism, and algorithms designed to keep us endlessly engaged.
Drawing on history, psychology, media studies, and cultural analysis, this thought-provoking book examines how modern society competes relentlessly for our attention—and why that matters more than ever.
Inside this book, you'll discover:
- The true meaning and history of "bread and circuses"
- How the attention economy shapes modern behavior
- Why outrage, entertainment, and distraction spread so quickly
- The hidden relationship between media, technology, politics, and public opinion
- How digital platforms influence the way we think, feel, and respond
- Practical insights for reclaiming focus and thinking more intentionally in a distracted world
Whether you're interested in history, politics, media, psychology, or technology, Bread and Circuses offers a compelling exploration of one of the defining challenges of the twenty-first century.
The circus has changed.
The battle for your attention has only just begun.
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BREAD AND CIRCUSES: The Battle For Your Attention In The Digital Age
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Paperback. Condizione: new. Paperback. What if the greatest battle of our time isn't for land, wealth, or power-but for your attention?More than two thousand years ago, the Roman poet Juvenal coined the phrase "bread and circuses" to describe how rulers distracted the public with free food and spectacular entertainment while deeper political and social problems went largely unnoticed.The empire is gone.The strategy remains.In Bread and Circuses: The Battle for Your Attention in the Digital Age, Emeka Anthony explores the striking parallels between ancient Rome and today's world of social media, 24-hour news, streaming platforms, celebrity culture, sports spectacles, political theater, consumerism, and algorithms designed to keep us endlessly engaged.Drawing on history, psychology, media studies, and cultural analysis, this thought-provoking book examines how modern society competes relentlessly for our attention-and why that matters more than ever.Inside this book, you'll discover: The true meaning and history of "bread and circuses"How the attention economy shapes modern behaviorWhy outrage, entertainment, and distraction spread so quicklyThe hidden relationship between media, technology, politics, and public opinionHow digital platforms influence the way we think, feel, and respondPractical insights for reclaiming focus and thinking more intentionally in a distracted worldWhether you're interested in history, politics, media, psychology, or technology, Bread and Circuses offers a compelling exploration of one of the defining challenges of the twenty-first century.The circus has changed.The battle for your attention has only just begun. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798188666293
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