Articoli correlati a Strategic Management: Concepts and Cases: Competitiveness...

Strategic Management: Concepts and Cases: Competitiveness and Globalization, Cengage International Edition - Brossura

Hitt, Michael; Ireland, R. Duane; Hoskisson, Robert; Harrison, Jeffrey

 
9798214050300: Strategic Management: Concepts and Cases: Competitiveness and Globalization, Cengage International Edition
Brossura
ISBN 13: 9798214050300
Casa editrice: South-Western College Publishing, 2024

Sinossi

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

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Editore
South-Western College Publishing
Data di pubblicazione
2024
Lingua
Inglese
ISBN 13 
9798214050300
Rilegatura
Copertina flessibile
Numero di pagine
688
Contatto del produttore
non disponibile
Persona responsabile
non disponibile