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Your brain is not your friend.
It is a brilliant, ancient survival system optimized for a world that no longer exists. It was designed to keep a mammal alive long enough to reproduce-not to make you happy, rational, productive, or accurate about reality. The same machinery that once detected predators in tall grass now generates anxiety about unread emails. The instincts that kept small tribes loyal now fuel tribal politics and status obsession. The reward systems calibrated for scarce calories and novelty now drive endless scrolling, overeating, and the pursuit of dopamine hits that never quite satisfy.
The result is a mind that constantly gets in your way: catastrophizing, seeking confirmation, defending its ego, chasing status, and mistaking feelings of certainty for evidence of truth.
Your Brain Is Not Your Friend is a clear-eyed user's manual for the mind you actually have. Drawing on evolutionary psychology, cognitive science, and practical behavioral design, Nik Matthews explains:
- Why your brain is a prediction engine that prefers coherent stories over accurate ones
- How confirmation bias, tribalism, status-seeking, and catastrophizing are features, not bugs
- Why you don't know why you do most of what you do-and why your memory is not a recording
- How modern life (infinite entertainment, social media, abundance) exploits ancient reward systems
- Why willpower fails and environment design, friction, and simple protocols succeed
More importantly, the book shows you how to become the operator instead of the passenger. You will learn to catch thoughts before they catch you, build a "second layer" of systems that work when willpower doesn't, design your environment so good behavior is the path of least resistance, and choose goals before your brain's ancient incentives choose them for you.
This is not another catalog of cognitive biases or a vague call to "be more mindful." It is a practical, no-nonsense guide to understanding the machine in your head and routing around its most costly failures. You cannot rewire millions of years of evolutionary engineering. But you can stop treating every thought, feeling, and urge as an instruction from a higher authority.
Your brain is doing its job. Your job is to decide whether its job is still useful.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Your Brain Is Not Your Friend (Paperback)
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Paperback. Condizione: new. Paperback. Your brain is not your friend.It is a brilliant, ancient survival system optimized for a world that no longer exists. It was designed to keep a mammal alive long enough to reproduce-not to make you happy, rational, productive, or accurate about reality. The same machinery that once detected predators in tall grass now generates anxiety about unread emails. The instincts that kept small tribes loyal now fuel tribal politics and status obsession. The reward systems calibrated for scarce calories and novelty now drive endless scrolling, overeating, and the pursuit of dopamine hits that never quite satisfy.The result is a mind that constantly gets in your way: catastrophizing, seeking confirmation, defending its ego, chasing status, and mistaking feelings of certainty for evidence of truth.Your Brain Is Not Your Friend is a clear-eyed user's manual for the mind you actually have. Drawing on evolutionary psychology, cognitive science, and practical behavioral design, Nik Matthews explains: - Why your brain is a prediction engine that prefers coherent stories over accurate ones- How confirmation bias, tribalism, status-seeking, and catastrophizing are features, not bugs- Why you don't know why you do most of what you do-and why your memory is not a recording- How modern life (infinite entertainment, social media, abundance) exploits ancient reward systems- Why willpower fails and environment design, friction, and simple protocols succeedMore importantly, the book shows you how to become the operator instead of the passenger. You will learn to catch thoughts before they catch you, build a "second layer" of systems that work when willpower doesn't, design your environment so good behavior is the path of least resistance, and choose goals before your brain's ancient incentives choose them for you.This is not another catalog of cognitive biases or a vague call to "be more mindful." It is a practical, no-nonsense guide to understanding the machine in your head and routing around its most costly failures. You cannot rewire millions of years of evolutionary engineering. But you can stop treating every thought, feeling, and urge as an instruction from a higher authority.Your brain is doing its job. Your job is to decide whether its job is still useful. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9798237020021
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Paperback. Condizione: new. Paperback. Your brain is not your friend.It is a brilliant, ancient survival system optimized for a world that no longer exists. It was designed to keep a mammal alive long enough to reproduce-not to make you happy, rational, productive, or accurate about reality. The same machinery that once detected predators in tall grass now generates anxiety about unread emails. The instincts that kept small tribes loyal now fuel tribal politics and status obsession. The reward systems calibrated for scarce calories and novelty now drive endless scrolling, overeating, and the pursuit of dopamine hits that never quite satisfy.The result is a mind that constantly gets in your way: catastrophizing, seeking confirmation, defending its ego, chasing status, and mistaking feelings of certainty for evidence of truth.Your Brain Is Not Your Friend is a clear-eyed user's manual for the mind you actually have. Drawing on evolutionary psychology, cognitive science, and practical behavioral design, Nik Matthews explains: - Why your brain is a prediction engine that prefers coherent stories over accurate ones- How confirmation bias, tribalism, status-seeking, and catastrophizing are features, not bugs- Why you don't know why you do most of what you do-and why your memory is not a recording- How modern life (infinite entertainment, social media, abundance) exploits ancient reward systems- Why willpower fails and environment design, friction, and simple protocols succeedMore importantly, the book shows you how to become the operator instead of the passenger. You will learn to catch thoughts before they catch you, build a "second layer" of systems that work when willpower doesn't, design your environment so good behavior is the path of least resistance, and choose goals before your brain's ancient incentives choose them for you.This is not another catalog of cognitive biases or a vague call to "be more mindful." It is a practical, no-nonsense guide to understanding the machine in your head and routing around its most costly failures. You cannot rewire millions of years of evolutionary engineering. But you can stop treating every thought, feeling, and urge as an instruction from a higher authority.Your brain is doing its job. Your job is to decide whether its job is still useful. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798237020021
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Paperback. Condizione: new. Paperback. Your brain is not your friend.It is a brilliant, ancient survival system optimized for a world that no longer exists. It was designed to keep a mammal alive long enough to reproduce-not to make you happy, rational, productive, or accurate about reality. The same machinery that once detected predators in tall grass now generates anxiety about unread emails. The instincts that kept small tribes loyal now fuel tribal politics and status obsession. The reward systems calibrated for scarce calories and novelty now drive endless scrolling, overeating, and the pursuit of dopamine hits that never quite satisfy.The result is a mind that constantly gets in your way: catastrophizing, seeking confirmation, defending its ego, chasing status, and mistaking feelings of certainty for evidence of truth.Your Brain Is Not Your Friend is a clear-eyed user's manual for the mind you actually have. Drawing on evolutionary psychology, cognitive science, and practical behavioral design, Nik Matthews explains: - Why your brain is a prediction engine that prefers coherent stories over accurate ones- How confirmation bias, tribalism, status-seeking, and catastrophizing are features, not bugs- Why you don't know why you do most of what you do-and why your memory is not a recording- How modern life (infinite entertainment, social media, abundance) exploits ancient reward systems- Why willpower fails and environment design, friction, and simple protocols succeedMore importantly, the book shows you how to become the operator instead of the passenger. You will learn to catch thoughts before they catch you, build a "second layer" of systems that work when willpower doesn't, design your environment so good behavior is the path of least resistance, and choose goals before your brain's ancient incentives choose them for you.This is not another catalog of cognitive biases or a vague call to "be more mindful." It is a practical, no-nonsense guide to understanding the machine in your head and routing around its most costly failures. You cannot rewire millions of years of evolutionary engineering. But you can stop treating every thought, feeling, and urge as an instruction from a higher authority.Your brain is doing its job. Your job is to decide whether its job is still useful. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9798237020021
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Taschenbuch. Condizione: Neu. Your Brain Is Not Your Friend | Nik Matthews | Taschenbuch | THE HUMAN OPERATING SYSTEM | Englisch | 2026 | NBM House | EAN 9798237020021 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 136934758
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