Articoli correlati a The Agile Brand Guide®: Customer Journey Management...
The Agile Brand Guide®: Customer Journey Management & Orchestration: For Marketers and CX Professionals - Brossura
Libro 11 di 13: The Agile Brand Guide®
Sinossi
The 3rd Edition of the Popular Book on Journey Management and Orchestration. Now expanded with chapters from new contributors.
A book for Marketers and Customer Experience professionals that cuts through the clutter with clear actionable steps to create customer journeys that are meaningful, engaging, and benefit both customers and brands.Most enterprises don’t struggle because they lack customer data or tools. They struggle because they lack a repeatable way to translate customer signals into consistent decisions—across marketing, sales, service, and digital channels—without creating a new mess in the process.
The Agile Brand Guide to Customer Journey Management & Next Best Action (2026 Edition) is a practical playbook for marketing and CX leaders who want to move beyond static maps and rules-based automation into a scalable, governed system for real-time decisioning. This curated edition—assembled by Greg Kihlström—includes contributions from multiple thought leaders and practitioners, bringing complementary viewpoints on strategy, operating model, data, governance, and measurement.
Inside, you’ll learn how to:
Separate Customer Journey Management (definition, governance, measurement) from Orchestration (execution), and connect both through Next Best Action
Build the core platform capabilities: mapping, triggers, event modeling, integrations, governance, analytics, and decisioning
Design guardrails that protect customers (and the brand) while enabling speed and autonomy
Measure value at the system level: outcomes, operational health, and momentum—not just channel metrics
If you’re aiming for personalization at scale without “random acts of automation,” this guide gives you the structure to make it real—without pretending your org chart will magically cooperate.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per The Agile Brand Guide®: Customer Journey Management...
Foto dell'editore
The Agile Brand Guide(R): Customer Journey Management & Orchestration: For Marketers and CX Professionals
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 53675333-n
Compra nuovo
EUR 18,55
Spedizione EUR 2,37
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide(R) (Paperback)
Print on DemandDa: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. The 3rd Edition of the Popular Book on Journey Management and Orchestration. Now expanded with chapters from new contributors.A book for Marketers and Customer Experience professionals that cuts through the clutter with clear actionable steps to create customer journeys that are meaningful, engaging, and benefit both customers and brands.Most enterprises don't struggle because they lack customer data or tools. They struggle because they lack a repeatable way to translate customer signals into consistent decisions-across marketing, sales, service, and digital channels-without creating a new mess in the process.The Agile Brand Guide to Customer Journey Management & Next Best Action (2026 Edition) is a practical playbook for marketing and CX leaders who want to move beyond static maps and rules-based automation into a scalable, governed system for real-time decisioning. This curated edition-assembled by Greg Kihlstroem-includes contributions from multiple thought leaders and practitioners, bringing complementary viewpoints on strategy, operating model, data, governance, and measurement.Inside, you'll learn how to: Separate Customer Journey Management (definition, governance, measurement) from Orchestration (execution), and connect both through Next Best ActionBuild the core platform capabilities: mapping, triggers, event modeling, integrations, governance, analytics, and decisioningDesign guardrails that protect customers (and the brand) while enabling speed and autonomyMeasure value at the system level: outcomes, operational health, and momentum-not just channel metricsIf you're aiming for personalization at scale without "random acts of automation," this guide gives you the structure to make it real-without pretending your org chart will magically cooperate. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9798242328129
Compra nuovo
EUR 21,00
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Agile Brand Guide(R): Customer Journey Management & Orchestration: For Marketers and CX Professionals
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 53675333
Compra usato
EUR 19,27
Spedizione EUR 2,37
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide(R)
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9798242328129
Compra nuovo
EUR 22,36
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
The Agile Brand Guide(R)
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Codice articolo LU-9798242328129
Compra nuovo
EUR 22,76
Spedizione gratuita
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide®: Customer Journey Management & Orchestration: For Marketers and CX Professionals
Print on DemandDa: California Books, Miami, FL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Print on Demand. Codice articolo I-9798242328129
Compra nuovo
EUR 21,23
Spedizione EUR 2,69
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide(R)
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9798242328129
Compra nuovo
EUR 20,01
Spedizione EUR 4,99
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide(R): Customer Journey Management & Orchestration: For Marketers and CX Professionals
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 53675333-n
Compra nuovo
EUR 20,00
Spedizione EUR 18,00
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide(R): Customer Journey Management & Orchestration: For Marketers and CX Professionals
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 53675333
Compra usato
EUR 21,42
Spedizione EUR 18,00
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
The Agile Brand Guide(R) (Paperback)
Print on DemandDa: CitiRetail, Stevenage, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. The 3rd Edition of the Popular Book on Journey Management and Orchestration. Now expanded with chapters from new contributors.A book for Marketers and Customer Experience professionals that cuts through the clutter with clear actionable steps to create customer journeys that are meaningful, engaging, and benefit both customers and brands.Most enterprises don't struggle because they lack customer data or tools. They struggle because they lack a repeatable way to translate customer signals into consistent decisions-across marketing, sales, service, and digital channels-without creating a new mess in the process.The Agile Brand Guide to Customer Journey Management & Next Best Action (2026 Edition) is a practical playbook for marketing and CX leaders who want to move beyond static maps and rules-based automation into a scalable, governed system for real-time decisioning. This curated edition-assembled by Greg Kihlstroem-includes contributions from multiple thought leaders and practitioners, bringing complementary viewpoints on strategy, operating model, data, governance, and measurement.Inside, you'll learn how to: Separate Customer Journey Management (definition, governance, measurement) from Orchestration (execution), and connect both through Next Best ActionBuild the core platform capabilities: mapping, triggers, event modeling, integrations, governance, analytics, and decisioningDesign guardrails that protect customers (and the brand) while enabling speed and autonomyMeasure value at the system level: outcomes, operational health, and momentum-not just channel metricsIf you're aiming for personalization at scale without "random acts of automation," this guide gives you the structure to make it real-without pretending your org chart will magically cooperate. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798242328129
Compra nuovo
EUR 24,08
Spedizione EUR 44,39
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili