THE UNDRESSED FIELD GUIDE: THE NO-BS GUIDE FOR ENTREPRENEURS BUILDING THE AMERICAN DREAM - Brossura

VETTER, GREGORY L.

Brossura

ISBN 13: 9798244287349

Casa editrice: Independently published, 2026

Riassunto

The story was the reckoning. This is the map. Gregory Vetter built Tessemae's from his mother's salad dressing recipe into a multimillion-dollar natural food company sold in every grocery store in the country. Then he lost it all — the company, the control, the identity he'd spent fifteen years building. He wrote Undressed: The Unfiltered Story of My Failed American Dream and How It Led To Success. Raw, unfiltered, holding nothing back. The Undressed Field Guide is what comes after the story. The lessons. The frameworks. The hard-won answers to the questions every entrepreneur, builder, and founder asks when they're in the middle of it and can't see straight. This isn't theory. This is what worked, what didn't, and what nearly killed him — distilled into a practical field guide you can open to any page and use immediately. Inside you'll find: • Over 60 questions entrepreneurs actually face — with direct, actionable answers • Frameworks forged under real pressure, not shaped in a classroom • Recommended reading to go deeper on every topic • Quotes from leaders who've actually built something • The full arc — from chasing the dream to scaling the company to surviving the collapse to rebuilding from nothing The questions that keep you up at night: • How do I know if my idea is real or if I'm delusional? • When do I quit my day job? • How do I raise money without losing control of my company? • What do I do when someone I trusted lies to me? • What happens when my biggest fear comes true? • How do I keep my family intact while building something that demands everything? • When should I get professional help — and how do I know I need it? • How do I rebuild after losing everything? The parts other business books skip: • The lawsuits nobody warns you about • The mental health crisis that hits every founder • The family strain that nearly breaks you • The betrayals that come from people you trusted • The moment you realize you're part of the problem • The rebuild — when the company is gone and you're standing in the wreckage wondering who you are without it This book is for you if you're sick of guru advice from people who've never lost anything. If you need answers right now, not someday. If you're willing to be your own hero. If you want the truth about what building something actually costs — not the Instagram version, the real version. This book is not for you if you're looking for motivation. If you want someone to tell you it's easy. If you're waiting for a sign from the universe or permission from someone who doesn't have the authority to give it. Written for those who've been tested — and know they will be again. Principles forged under pressure, not theory shaped in comfort. If you're looking for motivation, look elsewhere. If you're ready for responsibility, start here. The hero you're waiting for is you. This is how you save yourself.

Dettagli dell'edizione

• Editore: Independently published
• Data di pubblicazione: 2026
• Lingua: Inglese
• ISBN 13: 9798244287349
• Rilegatura: Copertina flessibile
• Numero di pagine: 392
• Contatto del produttore: Manufactured by Amazon on behalf of the author; https://www.amazon.it/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Lussemburgo