Applied Public Health Communication: Populations, Care Contexts, and Media Practices - Brossura

Brossura

ISBN 13: 9798260038468

Casa editrice: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Riassunto

Strategic communication can promote health, prevent disease, and improve well-being across diverse populations and care settings. Effective health messages must be culturally sensitive, accessible, and evidence-based, ensuring individuals and communities can make informed health decisions. Within various care contexts, including hospitals, community health programs, and public health agencies, communication builds trust, encourages health-promoting behaviors, and addresses health disparities. Traditional and digital media practices influence how mass media, social media, and emerging communication technologies shape public understanding of health issues, influence risk perceptions, and support public health interventions. By integrating population needs, healthcare environments, and evolving media platforms, applied public health communication may advance health equity and improve public health outcomes. Applied Public Health Communication: Populations, Care Contexts, and Media Practices explores how communication strategies in public health inform, educate, and influence diverse populations across healthcare and community settings. It examines the role of traditional, digital, and social media in shaping health behaviors, promoting health equity, improving patient outcomes, and supporting effective public health interventions. This book covers topics such as mental health, social media, and health literacy, and is a useful resource for medical and healthcare professionals, policymakers, sociologists, academicians, researchers, and scientists.

Su questo libro

Informazioni sugli autori

Célia Belim is an Associate Professor of Communication Sciences at the Institute of Social and Political Sciences, University of Lisbon (ISCSP, ULisboa), where she has taught since 2000. She holds a PhD in Communication Sciences and is Deputy Coordinator of the Scientific Area of Communication Sciences. She teaches across all three cycles of higher education―bachelor’s, master’s, and doctoral programmes―and is an integrated researcher at the Centre for Public Administration and Public Policies (CAPP/ISCSP). She was Principal Investigator of the funded ComHealthPPP project and is involved in European research initiatives, including the Horizon Europe EU-CiP – European Cancer Information Portal project. She is Director and Scientific Coordinator of the ( ) and Vice-President of the Scientific Council of the Portuguese Society of Health Literacy (SPLS). She has authored and co-authored books, journal articles, and book chapters, including publications with IGI Global. Her work has received twelve awards and honourable mentions.

Cristina Vaz de Almeida has a PhD in Communication Sciences - Health Literacy from the Higher Institute of Social and Political Sciences, University of Lisbon. She is President of the Portuguese Society for Health Literacy (SPLS), Director of the Postgraduate Program in Health Literacy (Institute of Applied Psychology – ISPA), Founding Member of the Portuguese Laboratory for Healthy Work Environments (LABPATS). She is also Editor-in-Chief of the Medical Research Journal (JIM), Peer Reviewer for the Portuguese Journal of Public Health, Researcher at the Centre for Public Administration and Public Policies (CAPP, ISCSP), Member of the Advisory Board of the BUMPER project, Member of the National Cancer Hub (NCH) – Portugal, Member of the Portuguese Council for Health and Environment, Member of the Scientific Council of the Journal of Psychology and Neuroscience, Member of the Academic Network of Health Sciences of Lusophone (RACS). She is the coordinator and author of the Manual de Literacia em Saúde – Princípios e Práticas [Health Literacy Handbook – Principles and Practices] (PACTOR).

Dettagli dell'edizione

• Editore: IGI GLOBAL SCIENTIFIC PUBLISHING
• Data di pubblicazione: 2026
• Lingua: Inglese
• ISBN 13: 9798260038468
• Rilegatura: Taschenbuch
• Numero di pagine: 458
• Redattore: Belim Célia, Vaz De Almeida Cristina
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania