Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer - Brossura

Libro 22 di 27: The Strategy Nexus: Business & Brand Insights

Mohammed, Shah

 
9798266840492: Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer
Brossura
ISBN 13: 9798266840492
Casa editrice: Independently published, 2025

Sinossi

Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer traces the complete journey of Steve Ells' revolutionary burrito chain from a single Denver location in 1993 to a $12 billion enterprise that redefined American dining. This comprehensive case study examines how Chipotle's "Food with Integrity" philosophy created the fast-casual category, survived the devastating 2015-2018 food safety crisis that destroyed billions in shareholder value, and rebuilt through digital transformation under new leadership. A compelling analysis of entrepreneurship, crisis management, and the ongoing tensions between authentic values and industrial-scale operations in modern business.

Note: This case study was written with AI assistance and presents one interpretation of Chipotle’s business evolution. Readers should independently verify specific financial figures, dates, and operational details. AI-generated content may contain factual errors or inaccuracies. Strategic interpretations and causal relationships discussed represent analytical perspectives that may differ from official company positions or alternative expert opinions.

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Editore
Independently published
Data di pubblicazione
2025
Lingua
Inglese
ISBN 13 
9798266840492
Rilegatura
Copertina flessibile
Numero di pagine
48
Contatto del produttore
Manufactured by Amazon on behalf of the author
https://www.amazon.it/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
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