CHOOSING OUR FUTURES: The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning - Brossura
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The majority of the essays in this volume were written during Ogilvy’s involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy’s practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action.
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Paperback. Condizione: new. Paperback. The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9798267323093
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Paperback. Condizione: new. Paperback. The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798267323093
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Taschenbuch. Condizione: Neu. Neuware - The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action. Codice articolo 9798267323093
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