Customer Relationship Management - Brossura

Aggarwal, Dr. Rashmi

Brossura

ISBN 13: 9798322077268

Casa editrice: Independently published, 2024

Riassunto

Customer Relationship Management (CRM) is a business strategy that focuses on managing and nurturing interactions with customers. The goal of CRM is to enhance customer satisfaction, loyalty, and overall customer experience. It involves the use of technology and data analysis to understand customer needs, preferences, and behaviors, allowing businesses to tailor their products and services accordingly.
Key components of CRM include customer data management, sales automation, marketing automation, and customer support. By centralizing customer information, organizations can create a comprehensive view of each customer, enabling personalized communication and targeted marketing efforts. CRM systems also streamline processes, improve communication within teams, and help businesses make data-driven decisions.
Ultimately, the effective implementation of CRM can lead to increased customer retention, improved customer loyalty, and better overall business performance.

Dettagli dell'edizione

• Editore: Independently published
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 13: 9798322077268
• Rilegatura: Copertina flessibile
• Numero di pagine: 154
• Contatto del produttore: Manufactured by Amazon on behalf of the author; https://www.amazon.it/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Lussemburgo