Articoli correlati a Driving Social Change Through Transformative Marketing...

Driving Social Change Through Transformative Marketing for Gender Equity - Rilegato

 
9798337338422: Driving Social Change Through Transformative Marketing for Gender Equity
Rilegato
ISBN 13: 9798337338422
Casa editrice: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Sinossi

Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators.

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Editore
IGI GLOBAL SCIENTIFIC PUBLISHING
Data di pubblicazione
2026
Lingua
Inglese
ISBN 13 
9798337338422
Rilegatura
Copertina rigida
Numero di pagine
312
Redattore
Torres Miguel M., Kabbara Diala
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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