AI, Machine Learning, and Image Processing in Market Research and Branding - Brossura

Brossura

ISBN 13: 9798337345079

Casa editrice: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Riassunto

Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how products and advertisements are visually perceived across different platforms and contexts. Together, these technologies empower organizations to optimize marketing strategies and make data-driven decisions that strengthen brand identity. AI, Machine Learning, and Image Processing in Market Research and Branding explores the technologies drive innovation and data-driven decision-making, helping businesses gain a competitive edge. It examines how AI and ML are shaping marketing, finance, and management decisions. Covering topics such as AI, machine learning, and marketing, this book is an excellent resource for academicians, researchers, industry professionals, entrepreneurs, educators, and graduate students.

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Informazioni sugli autori

Dr. Md Faiz Ahmad , an academician and researcher specializing in marketing specially consumer behaviour and emerging trends in digital marketing, holds a Ph.D. in Management Studies from the University of Hyderabad, India. With over nine years of experience in research, academia and industry, he has developed a strong expertise in marketing research and strategic decision-making. He is currently an Assistant Professor at Department of Management, Paari School of Business, SRM University-AP, Amaravati, Andhra Pradesh, India, where he teaches and mentors students in contemporary marketing practices. His research has been published in renowned journals indexed in ABDC, Scopus, and Web of Science (WoS). In addition, he collaborates collaborates with industry professionals and academic peers to conduct market research and data-driven marketing analysis. Passionate about education and innovation, he strives to bridge the gap between theory and practice.

Dr. Mohd Kirmani is an Assistant Professor in the School of Management, IILM University, Greater Noida. He has around 9 years of teaching and research expererience. His interest areas are green marketing and online consumer behaviour. He has published research papers in several national and international journals. One of his research paper was recognised as 'Highly Commended Paper' in Emerald Literati Awards-2019.

Dettagli dell'edizione

• Editore: IGI GLOBAL SCIENTIFIC PUBLISHING
• Data di pubblicazione: 2026
• Lingua: Inglese
• ISBN 13: 9798337345079
• Rilegatura: Tapa blanda
• Numero di pagine: 340
• Redattore: Ahmad Md Faiz, Rafi Mudassir, Kirmani Mohd Danish
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania