Sustainable and Inclusive Practices for Building Authentic Brands - Rilegato

Rilegato

ISBN 13: 9798337345963

Casa editrice: IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

Riassunto

In an era where consumers increasingly value authenticity over profit, building authentic brands requires a deep commitment to sustainability and inclusivity. These practices go beyond traditional marketing strategies, using ethical responsibility and social consciousness into the core of brand identity. By prioritizing equitable representation businesses can forge genuine connections while fostering long-term loyalty and trust. Embracing sustainable and inclusive approaches not only enhances brand integrity but also positions companies as forward-thinking leaders in a rapidly evolving global marketplace. Sustainable and Inclusive Practices for Building Authentic Brands explores how sustainability and diversity in marketing strategies. It examines how sustainable and inclusive practices are essential for building authentic brands. Covering topics such as sustainability, marketing, and branding, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academicians interested in understanding the strategies.

Dettagli dell'edizione

• Editore: IGI GLOBAL SCIENTIFIC PUBLISHING
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 13: 9798337345963
• Rilegatura: Copertina rigida
• Numero di pagine: 540
• Redattore: Oliveira Zaila, Teixeira Sara
• Contatto del produttore: non disponibile
• Persona responsabile: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania