Muhammad Abdus Salam , known professionally as “Dr. Salam Shadhin,” is an award-winning academic and researcher. He is an Assistant Professor of Management Information Systems (MIS) at Noakhali Science and Technology University (NSTU). His research interests encompass topics related to Artificial Intelligence; Digital Literacy; Technology Transformation; Human-Computer Interaction; Generative AI, Deepfake, and Emerging Technologies; AI Ethics, Trust, and Governance; Sustainability, Green AI, and Digital Responsibility; and Technology in Consumer Culture and Societal Change. His research advances understanding of artificial intelligence and emerging technologies from commercial, social, and ethical perspectives, emphasizing real-world industry needs, responsible governance, digital literacy, community engagement, and sustainable innovation. His work highlights how the strategic design and deployment of AI and emerging technologies can enhance human–technology interaction, foster consumer trust, and generate transformative value across markets and society. Dr. Salam Shadhin was awarded the “Best Paper Award” at the 4th International Conference on Business, Economics, and Finance (ICBEF 2023) held at Universiti Brunei Darussalam, “Best Extended Abstract Award” at the 9th World Business Ethics Forum (WBEF 2025) hosted by City University of Macau, as well as the “PhD Colloquium Award 2025,” and “Best PhD Colloquium Award 2026” organized by the UBD School of Business and Economics (UBDSBE). Dr. Muhammad Abdus Salam earned his PhD from the UBD School of Business and Economics, an AACSB-accredited business school at Universiti Brunei Darussalam. He has published widely in scholarly journals and proceedings and coauthored several books through broad international research collaborations. Additionally, he provides expert commentary on technology and development in interviews with television channels and newspapers, and authors articles for both newspapers and scholarly periodicals. He has held the role of Tutor for multiple academic modules at the UBDSBE. He completed his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka. He has presented research insights at numerous national and international conferences, seminars, and symposia. He has served as a moderator and chair for many international conferences, while also playing a vital role as a member of several conference committees. He serves as an expert reviewer for scholarly work, including journals such as Journal of Health Organization and Management, Journal of Advanced Transportation, Cogent Business & Management, Discover Global Society, and Discover Psychology, as well as for numerous books published by Springer, Wiley, Emerald, Elsevier, IGI Global, Sage, and Taylor & Francis.
Vai Shiem Leong is a Senior Assistant Professor at the UBD School of Business and Economics, Universiti Brunei Darussalam. She received her PhD in Marketing from the University of Nottingham, United Kingdom. Her primary research interests lie in marketing communication and service marketing. She has authored papers published in reputed journals, like Journal of Services Marketing, International Journal of Advertising, International Journal of Quality and Service Sciences, Journal of Consumer Behaviour, and more.
Nazlida Muhamad received her PhD in Marketing from The University of Western Australia in 1999. She has taught marketing modules in Malaysian, Saudi, Brunei and Australian public universities, prior to working at Prince Sultan University. Her research interests and publications are in the area of consumer behavior -with special interest on issues pertaining to Islam, and its role on Muslim consumer behaviors in the marketplace. Among others, her works are published in Psychology and Marketing, Journal of Islamic Marketing, Journal of Business and Policy Research, and Journal of computer-mediated communication.
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Paperback. Condizione: new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9798337393261
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Paperback. Condizione: new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798337393261
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Paperback. Condizione: new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9798337393261
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Taschenbuch. Condizione: Neu. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction | Muhammad Abdus Salam (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337393261 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 136343426
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