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In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. This book is not just a resource for academicians, practitioners, industry players, postgraduate students, and researchers; it's a catalyst for your professional growth. It offers a roadmap for successfully implementing MkIS and BDA in tourism promotion, addressing key challenges and providing valuable insights that will shape the future of destination marketing.
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- EditoreIGI Global
- Data di pubblicazione2024
- ISBN 13 9798369333105
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine320
- RedattoreHashem Tareq Nael, Albattat Ahmad, Valeri Marco
- Contatto del produttorenon disponibile
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Hardcover. Condizione: new. Hardcover. In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. This book is not just a resource for academicians, practitioners, industry players, postgraduate students, and researchers; it's a catalyst for your professional growth. It offers a roadmap for successfully implementing MkIS and BDA in tourism promotion, addressing key challenges and providing valuable insights that will shape the future of destination marketing. The tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. This book offers a roadmap for integrating these technologies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798369333105
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