Articoli correlati a Ai Impacts in Digital Consumer Behavior

Ai Impacts in Digital Consumer Behavior - Brossura

 
9798369344736: Ai Impacts in Digital Consumer Behavior
Brossura
ISBN 13: 9798369344736
Casa editrice: Business Science Reference, 2024

Sinossi

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

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Editore
Business Science Reference
Data di pubblicazione
2024
Lingua
Inglese
ISBN 13 
9798369344736
Rilegatura
Copertina flessibile
Numero di pagine
372
Redattore
Musiolik Thomas Heinrich, Rodriguez Raul Villamarin, Kannan Hemachandran
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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