Articoli correlati a Navigating the Shifting Landscape of Consumer Behavior

Navigating the Shifting Landscape of Consumer Behavior - Brossura

 
9798369347225: Navigating the Shifting Landscape of Consumer Behavior
Brossura
ISBN 13: 9798369347225
Casa editrice: IGI Global, 2024

Sinossi

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

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Editore
IGI Global
Data di pubblicazione
2024
Lingua
Inglese
ISBN 13 
9798369347225
Rilegatura
Copertina flessibile
Numero di pagine
364
Redattore
Sahin Fatih, Soylemez Cevat
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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