Consumer Experience and Decision-Making in the Metaverse - Brossura

 
9798369349069: Consumer Experience and Decision-Making in the Metaverse
Brossura
ISBN 13: 9798369349069
Casa editrice: IGI Global, 2024

Sinossi

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

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Editore
IGI Global
Data di pubblicazione
2024
Lingua
Inglese
ISBN 13 
9798369349069
Rilegatura
Copertina flessibile
Numero di pagine
340
Redattore
Tarnanidis Theodore
Contatto del produttore
non disponibile
Persona responsabile
non disponibile