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"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"-- Provided by publisher.
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Avoiding Ad Fraud and Supporting Brand Safety
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo L2-9798369370414
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Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions
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Condizione: New. In. Codice articolo ria9798369370414_new
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Avoiding Ad Fraud and Supporting Brand Safety | Programmatic Advertising Solutions
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Buch. Condizione: Neu. Avoiding Ad Fraud and Supporting Brand Safety | Programmatic Advertising Solutions | Muhammad Ibrahim Khan (u. a.) | Buch | Englisch | 2025 | IGI Global | EAN 9798369370414 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 131317385
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Avoiding Ad Fraud and Supporting Brand Safety : Programmatic Advertising Solutions
Print on DemandDa: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more. Codice articolo 9798369370414
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