Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions - Brossura

 
9798369370421: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions
Brossura
ISBN 13: 9798369370421
Casa editrice: Business Science Reference, 2025

Sinossi

Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.

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Editore
Business Science Reference
Data di pubblicazione
2025
Lingua
Inglese
ISBN 13 
9798369370421
Rilegatura
Copertina flessibile
Numero di pagine
420
Redattore
Khan Muhammad Ibrahim, Amin Ul Haq Mirza
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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