Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes - Brossura

Noronha, Dr. Mariam

 
9798561722615: Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes
Brossura
ISBN 13: 9798561722615
Casa editrice: Independently published, 2020

Sinossi

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

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Editore
Independently published
Data di pubblicazione
2020
Lingua
Inglese
ISBN 13 
9798561722615
Rilegatura
Copertina flessibile
Numero di pagine
119
Contatto del produttore
Manufactured by Amazon on behalf of the author
https://www.amazon.it/hz/contact-us

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