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Michel et Augustin: SUCCESS OF A CREATIVE AND INNOVATIVE COMPANY - Brossura

Libro 1 di 15: University Notes ? Essays and Academic Summaries

De Candia, Mauro Tommaso

 
9798564038591: Michel et Augustin: SUCCESS OF A CREATIVE AND INNOVATIVE COMPANY
Brossura
ISBN 13: 9798564038591
Casa editrice: Independently published, 2020

Sinossi

The American have their famous Ben & Jerry’s, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products "homemade"), they establish a niche of loyal customers.

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Editore
Independently published
Data di pubblicazione
2020
Lingua
Inglese
ISBN 13 
9798564038591
Rilegatura
Copertina flessibile
Numero di pagine
31
Contatto del produttore
Manufactured by Amazon on behalf of the author
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