Micro-Influencers - A Complete Guide on How to Create Brand Awareness and Get Traffic through Micro-Influencers on Instagram: Discover the Power of Micro-Influencers in eCommerce - Brossura

Herbai, Larisa; Marculescu, Marcel

Brossura

ISBN 13: 9798654889126

Casa editrice: Independently published, 2020

Riassunto

Amazon pays brand-registered sellers roughly 10% of qualifying referral fees on off-Amazon-driven sales. Most $500K–$5M brand owners never collect a dollar of it.

The Brand Referral Bonus launched in 2021. Amazon Creator Connections — the platform's own creator-campaign marketplace — launched in 2023. Neither existed when Larisa and Marcel wrote the first edition of this book. Both are now the two most under-used programs available to established Amazon brand owners.

This Second Edition is the rebuild. Written for one reader: the established Amazon brand owner with a registered trademark, doing $500K to $5M in annual revenue, watching PPC costs rise and organic real estate shrink — who needs a sustained off-Amazon program (plus an on-Amazon creator channel running in parallel) to compound revenue.

What you will learn

• The Brand Referral Bonus math, worked across three product price points with full unit-economics tables
• Amazon Creator Connections end to end: eligibility, the minimum commission rate, the budget cap, the commission-stacking mechanic, and the critical reason it cannot stack with the Brand Referral Bonus
• Why nano- and micro-influencers consistently outperform macro creators — and how to find the right ones in your niche
• How to turn a single creator's organic Reel into a 60-day evergreen Partnership Ad library
• The portfolio construction framework at $2K, $5K, and $10K monthly program budgets — mixing off-Amazon creators with a parallel Creator Connections campaign
• Amazon Attribution setup with the one-tag-per-creator discipline that captures every credit you are owed
• A prioritized KPI dashboard that defends the program internally to a co-founder or CFO
• Nine paste-ready DM and email scripts, FTC-compliant creator briefs, and the recurring-partnership offer that turns one-off collaborations into quarterly retainers

Two case studies

@pradlarbakers — the bread-lame brand from the first edition, returning as a historical study of the 2018–2020 program to illustrate mechanics still in use today.

A composite postpartum-care brand drawn from patterns across intelliRANK's mid-scale Amazon-brand client work — showing the program in full flight across both off-Amazon and Creator Connections channels.

Who this book is not for

Sellers under $500K in annual Amazon revenue — focus on PPC first. Sellers above $5M running enterprise programs with dedicated influencer-management headcount — the strategy applies but the operational sophistication exceeds this scope.

For everyone in between: this is your playbook.

12 worksheets. 9 paste-ready scripts. 3 appendices.

Larisa Herbai and Marcel Marculescu co-founded intelliRANK, an Amazon marketing agency, in 2018. This book contains the operating manual they walk new clients through during the first 90 days of a flat-retainer engagement.

Dettagli dell'edizione

• Editore: Independently published
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 13: 9798654889126
• Rilegatura: Copertina flessibile
• Numero di pagine: 176
• Contatto del produttore: Manufactured by Amazon on behalf of the author; https://www.amazon.it/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Lussemburgo