Sinossi
Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience.
The book covers an array of topics―from understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively.
The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience.
Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Kerri M. Camp, Ph.D. is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has extensive industry experience in healthcare administration and marketing consulting for healthcare organizations. Dr. Camp has served on multiple healthcare organization boards and advisory committees, is a faculty associate in the American College of Healthcare Executives, and has published research on healthcare issues.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Healthcare Marketing
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Paperback. Condizione: New. Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience. The book covers an array of topics-from understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively. The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience. Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it. Codice articolo LU-9798823364607
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Paperback. Condizione: new. Paperback. Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience. The book covers an array of topicsfrom understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively. The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience. Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it. Healthcare organizations learn to blend marketing and management principles to elevate patient experiences and satisfaction. It covers patient surveys, crisis management, resilient teamwork, and effective B2B strategies, enriched by practical case studies and industry insights that guide real-world applications. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798823364607
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Healthcare Marketing
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Paperback. Condizione: New. Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience. The book covers an array of topics-from understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively. The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience. Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it. Codice articolo LU-9798823364607
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Healthcare Marketing | Creating a Culture of Excellence
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Taschenbuch. Condizione: Neu. Healthcare Marketing | Creating a Culture of Excellence | Kerri M. Camp | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Cognella Academic Publishing | EAN 9798823364607 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 133366751
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